Couples planning their weddings often struggle to find trusted vendors, compare prices, and manage multiple bookings efficiently. The lack of a centralized platform made the planning process time-consuming and stressful. Vendors, on the other hand, found it challenging to reach engaged couples and showcase their services effectively.

Conducting user research to understand the needs of couples and vendors.

Designing the platform’s user experience and interface.

Ensuring an intuitive and seamless booking process.

Collaborating with developers to bring the platform to life.

Research Methods

To better understand the challenges faced by both couples and vendors, I conducted :

- User Interviews : Spoke with engaged couples and vendors to gather qualitative insights.

- Surveys : Collected data on pain points, feature preferences, and existing solutions.

Key Insights

Couples’ Pain Points :

- Difficulty in discovering trusted vendors.

- Lack of transparent pricing and reviews.

- Frustrating booking and communication process.

Vendors’ Pain Points :

- Difficulty reaching potential clients.

- Managing multiple inquiries and bookings manually.

- Lack of a structured platform to showcase their services.

These insights guided my design decisions, ensuring that the platform effectively addressed both user groups’ needs.

1. Structuring Vendor Listings for Easy Browsing.

Challenge : Ensuring couples could quickly find vendors that matched their budget and style.
Solution: Implemented categorized vendor listings.

2. Simplifying the Booking Flow.

Challenge : Users found it frustrating to communicate with multiple vendors through different channels.
Solution: Designed an intuitive booking system that allows direct service requests within the platform.

3. Balancing Vendor and User Needs.

Challenge : Vendors needed flexibility in showcasing services, while users needed transparency.
Solution: Created structured vendor profiles with service details, and customer reviews.

Usability Testing And Iterations

- Conducted usability tests with real users.

- Gathered feedback on navigation and the booking process.

- Gathered feedback on navigation and the booking process.

-Iterated on designs based on feedback to improve user experience.

Final UI Design

- The final design featured a modern, clean interface.

- A seamless vendor discovery and booking experience.

- Increased Vendor Visibility: Vendors reported a significant increase in inquiries and bookings.

- Improved User Engagement: Couples found it easier to plan and book services.

- Positive User Feedback: High satisfaction rates due to the platform’s ease of use.

PerfectKnot successfully bridges the gap between engaged couples and wedding vendors in Ghana. By leveraging user research and thoughtful UX design, we created a platform that simplifies wedding planning while empowering vendors. The project reinforced the importance of user-centered design, iterative testing, and balancing the needs of multiple user groups.